こんにちは, PlutoBa

こんにちは. Hello, PlutoBa.

A quick word on the name. Pluto was a planet until the rules changed. Not because it changed, but because the people making the rules moved the goalposts. Sound familiar? In Japanese, 場 (ba) means place. PlutoBa is a place built for the brands everyone ignores. Not because they're small. Because nobody built for them.

The enterprise platforms are excellent if you're Nike with a dedicated influencer team and a six-figure tool budget. But most brands running creator partnerships are doing it alongside everything else, with tools that weren't designed for how they actually work. And the free alternatives are basically spreadsheets with a logo.

So we built something better.

PlutoBa scores creators across seven risk dimensions before you spend a dollar. Audience authenticity. Engagement quality. Brand safety. Geographic fit. Rate benchmarks. Content consistency. Sponsorship history. Everything surfaces as a score you can act on, with clear red flags and recommendations, not a dashboard you have to sit and interpret.

It works across TikTok, Instagram, and YouTube. Paste a creator's handle, get a risk score back in minutes. Standard assessments run on data. Deep assessments layer AI analysis on top. Whether you're a brand managing a handful of creators or an agency running partnerships across multiple clients, the platform scales with you.

When we analysed over a thousand posts from brand marketers discussing creator partnerships, one theme dominated: roughly a third of all pain points traced back to the same problem. They couldn't tell whether a creator was worth the money before they signed the deal. The follower counts are inflated. The engagement is gamed. The rates are chaos. And when it goes wrong, the cost goes well beyond the fee.

That's the problem we're here to fix.

The platform is live. The assessments are running. Got a creator you're about to sign? Run your first assessment and see what the data says before you commit. And if there's something you wish the platform did, tell us. We're building in the open.

Welcome to PlutoBa. We're glad you found us.